For the first time a new model of Distribution is to be appeared in the country where all the distribution channels are targeted effectively in the way we deliver goods to the places where demands are high. While in Iraq moderns’ trades are growing and increasing, managing these kinds of channels such as hypermarkets, supermarkets and Self Service stores need clear and adequate management in terms of space, vertically, horizontally as having your products in primary shelves. It is axiomatic that traditional stores and wholesale markets are in high range in Iraq and should be taken into consideration as well.

The distribution model is mainly focusing in modern trades and created a very efficient organization chart for the sake of establishing the best availability icon in those mentioned channels; thus within managing that traditional stores including small and large groceries are taking into consideration as well as wholesalers of wholesalers and wholesalers to small groceries.

There are various services and different fields we as company work and focus, but in terms of distribution we have established a very good team in all Iraq to reach our final destination in all targeted sales channels, plus that in each region of Iraq from south to north there are our own infrastructure offices including HR, warehouses, sales , marketing , supply chain to ensure the right services being delivered to our final customers and consumers.